Prime Time | Beer. But Better.
Brewed for the Better You

At Prime Time, we're redefining what beer can be. Born from the desire to enjoy great-tasting beer without compromising a balanced lifestyle, we craft award-winning beers that are:​
PRIME TIME

Low in calories
Low in carbs
Gluten-free and vegan
Award-winning flavour at 4.2% ABV

Innovation is in our DNA. We introduced the world's first caffeine-infused lager, Lager+, delivering a refreshing buzz with 50mg of natural caffeine, before launching our Lager and IPA - all award-winning in taste, low calorie and gluten free. 

You can pick up Prime Time at Waitrose and more than 450 pubs nationwide. 

Prime Time is partnered with Seven Clean Seas, removing 4.2g of plastic from the world's oceans for every can or bottle sold.

Food & Beverage

Health & Wellness

Prime Time

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Creative Services

This department provides strategic oversight and direction for the organization.

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Executive Leadership