Almost a decade ago, Tzena Naarden with her
father, Ray Rivett, and their family friend, Michael
Pond, created an Australian family business that
provides effective solutions for pets’ dietary needs.

Prime100 has grown exponentially, and we are
continuing to build a comprehensive range of
functional protein diets available through our
veterinary and retail partners.

Our products are scientifically backed and
developed alongside veterinarians, dermatologists,
and nutritionists, ensuring the highest quality
and efficacy. Proudly Australian-owned and
made, we use only the finest ingredients
and offer a 100% satisfaction guarantee.

Prime100

The 40 Buys Ct office focuses on product development, strategic planning, marketing, and finance for global operations.

40 Buys Ct

This department focuses on generating revenue through direct sales and training sales personnel.

Sales Department

This department manages financial reporting, budgeting, and accounting functions.

Finance Department

This department focuses on creating and managing digital design projects and assets.

Design Department

This department manages financial operations and supports integration initiatives across the organization.

Finance and Integration

This department focuses on developing and implementing marketing strategies to promote products and services globally.

Marketing Department

This department focuses on optimizing operational processes and enhancing employee skills through targeted learning initiatives.

Prime100

Org chart

Teams

Sales Department

Finance Department

Design Department

Finance and Integration

Marketing Department

Operations and Development

Offices

Prime100

Org chart

Teams

Sales Department

Finance Department

Design Department

Finance and Integration

Marketing Department

Operations and Development

Offices

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