Almost a decade ago, Tzena Naarden with her
father, Ray Rivett, and their family friend, Michael
Pond, created an Australian family business that
provides effective solutions for pets’ dietary needs.

Prime100 has grown exponentially, and we are
continuing to build a comprehensive range of
functional protein diets available through our
veterinary and retail partners.

Our products are scientifically backed and
developed alongside veterinarians, dermatologists,
and nutritionists, ensuring the highest quality
and efficacy. Proudly Australian-owned and
made, we use only the finest ingredients
and offer a 100% satisfaction guarantee.

Prime100

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