David Molina

David Molina has a diverse and extensive work experience. David is currently the Head of Data at Primelis, starting in December 2021. Prior to this, they worked as a Digital & Data Consultant. David provided consulting services to help marketers excel in a data-driven environment, developing new strategies, launching smarter campaigns, and implementing the latest technologies and AI applications.

David also worked at Artefact, where they held various roles from 2016 to 2020. As a Consulting Manager - Data & Digital Marketing, they managed a team of big-data and cloud computing experts to develop an in-house AI-based webservice for real-time segmentation and personalization for a multinational telco company. David also executed projects that focused on improving customer experience, selecting suitable technologies for clients, and measuring marketing ROI.

In addition, David has experience as a Digital Marketing Consultant at Globalia Agence Web, a Business Analyst at Idénergie, and a Research Assistant at HEC Montréal. David also had a Summer Analyst position at Merck, where they worked on digital marketing projects.

David possesses technical skills in collecting, transforming, and reporting online and offline data, as well as proficiency in SQL, JavaScript, and basic Python transformations and scrapping.

David Molina obtained their Bachelor's degree in Economics & Management from the University of Paris I: Panthéon-Sorbonne in the years 2009 to 2013. During the same period, they also studied Economic Studies at Universidad Carlos III de Madrid. Subsequently, from 2013 to 2015, they pursued a Master's degree in Management and I.T. from HEC Montréal. In terms of certifications, in November 2017, they became a Tealium Certified Technical Professional in Tealium iQ Tag Management. Additionally, in May 2015, they obtained both the HubSpot Certification and the Inbound Certification from HubSpot. Lastly, in June 2015, they acquired a certification in Google Analytics.