Shelby Cornell

Shelby Cornell is an experienced marketing professional with a strong background in campaign management and demand generation. Currently serving as a Senior Campaign and Content Manager at iSpot.tv since January 2024, Shelby also holds the position of Demand Generation Manager at Primer.ai, where responsibilities include developing strategies to optimize revenue and performance metrics. Previous roles include Partner Campaign Manager at OneAffiniti, Marketing Associate at Coral Restoration Foundation™, and various positions focused on writing and communications. Shelby holds a Bachelor of Arts in Public Relations and Advertising from the University of Wisconsin-Milwaukee and has cultivated a diverse skill set in campaign strategy, content creation, and data analysis throughout a progressive career in marketing.