Mercedes Platas Sierra

Mercedes Platas Sierra is a seasoned professional with extensive experience in project and account management, particularly in the retail and marketing sectors. Currently serving as a Senior Project Manager at Primer Impacto, Mercedes leads strategic field marketing initiatives for Meta in Spain, focusing on sales growth with key partners. Previous roles include Project Manager at Pardgroup, Marketing and RRPP Manager at Restaurante La Favorita, Regional Area Manager at Bow-Tie, and Store Manager at Oliver Bonas. An accomplished leader, Mercedes has demonstrated success in optimizing operations, managing customer relations, and driving profitability across various organizations. Mercedes is pursuing an MBA and Master's in Commercial Management and Marketing from ENEB, and possesses additional qualifications in business management and luxury brand management from prestigious institutions.