Susan Allen

Susan Allen serves as Vice President at Primerica Financial Services, overseeing a team of instructional designers, marketing writers, and digital marketing strategists to enhance digital marketing strategies and training initiatives for web-based software and mobile applications. With extensive experience in project management, Susan has guided complex implementations for multi-channel marketing automation platforms, developed editorial calendars, and partnered with analytics teams to evaluate content effectiveness. Previously, Susan held roles including Director of Field Technology and Manager of Training Development, where responsibilities encompassed managing project lifecycles, developing training materials, and leading business units to optimize processes. Susan holds a Master of Science in Technical and Professional Communication and a Bachelor of Science in Journalism/Psychology.