Fernanda is a digital marketing strategist with a particular focus on social media marketing.
She has worked with a number of brands in the corporate and retail sectors in the UK to develop social media strategies to increase brand visibility, grow online communities and drive sales.
Fernanda started her career as a multi-lingual journalist with over 10 years of international news desk experience in Brazil and at the BBC in London, where she developed strong written and presentational skills in some of the most challenging environments. She has a track record of managing projects to delivery with commitment and positivity.
Passionate about female empowerment, Fernanda has volunteered for a number of women’s organisations in London. She joined PrimeTime soon after moving to Singapore mid-2021. Fernanda is a strong advocate of PrimeTime core values and wants to play a pivotal role in helping women achieve their ambitions and dreams.
Current role
Executive Director, Downstream Industry, Marketing and Trading at ADNOC Group
Chief Marketing Officer & SVP of Marketing & Communications at Sharp
Senior Product Marketing Manager, Home Monitoring at ecobee
CMO at Xero
VP of Marketing at Front
Access the worlds's biggest network of public org charts
Learn more