Primetime Business and Professional Women's Association
Fernanda is a digital marketing strategist with a particular focus on social media marketing.
She has worked with a number of brands in the corporate and retail sectors in the UK to develop social media strategies to increase brand visibility, grow online communities and drive sales.
Fernanda started her career as a multi-lingual journalist with over 10 years of international news desk experience in Brazil and at the BBC in London, where she developed strong written and presentational skills in some of the most challenging environments. She has a track record of managing projects to delivery with commitment and positivity.
Passionate about female empowerment, Fernanda has volunteered for a number of women’s organisations in London. She joined PrimeTime soon after moving to Singapore mid-2021. Fernanda is a strong advocate of PrimeTime core values and wants to play a pivotal role in helping women achieve their ambitions and dreams.
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Primetime Business and Professional Women's Association
PrimeTime is a Singapore-based International professional women’s association that aims to empower women to achieve their highest potential through learning, leadership, and networking opportunities.