Cheryl Tyas is a seasoned professional in recruitment and business growth, currently serving as the Global Business Director at Primis since May 2025, focusing on expanding operations across the Middle East, UK, USA, and Europe. Previously, Cheryl led talent acquisition initiatives at Verizon Media and held various recruitment roles at Talent and Premier Media, where notable achievements included top billing and team leadership accolades. Cheryl also founded and serves as CEO of Qwirk, a company dedicated to innovating recruitment practices. Academic qualifications include a Law LLB from The University of Sheffield and a Diploma in International Business from the Mountbatten Institute in New York.
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