Primo Brands
Luis Saldana has extensive experience in product management and innovation, serving as VP of Product Innovation and Director of Product Management at Primo Water Corporation from July 2016 to April 2021. Prior roles include Product Manager at SharkNinja and involvement in an academically sponsored consulting project at DePuy Spine focused on industry and strategic analysis. At Invomex, Saldana worked as a Product and Portfolio Manager, engaging in business and market analysis, product design, and performance tracking. Earlier experience includes a role in Market Research and Consumer Insights at Heineken Mexico, where responsibilities spanned business intelligence, market testing, and social media analysis. Saldana holds an MBA in Marketing Management from Babson F.W. Olin Graduate School of Business and a Master in Science of Management in Finance, Marketing, and New Business Development from Babson College.
This person is not in any teams
This person is not in any offices
Primo Brands
2 followers
Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, Press Release premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.