Robbert-Rietbroek

As Primo Brands’ Chief Executive Officer and a member of its Board of Directors, Robbert Rietbroek drives strategic business decisions and directs the organization’s resources toward growth and innovation. With a commitment to providing sustainable branded beverages, he leads efforts to meet the increasing consumer demand for healthier and environmentally responsible products. Serving as the primary liaison between the Board of Directors and the leadership team, and as the public face of Primo Brands, he is dedicated to delivering value to consumers, stakeholders and the communities the company serves, while upholding high standards of sustainability and corporate responsibility.

Mr. Rietbroek has more than 25 years of experience in the food and grocery consumer goods sectors both domestically and internationally to drive growth and innovation while always putting the interests of key stakeholders, consumers, customers, communities, suppliers and investors first. He has a proven track record of delivering shareholder value by emphasizing environmental stewardship and circularity, focusing on sustainability and economic efficiency.