Michelle Peterson

Michelle Peterson currently serves as the Chief Marketing Officer at Primrose Schools since 2025, bringing extensive experience from previous roles such as Chief Marketing Officer at Kendra Scott and Pressed. At Kendra Scott, significant achievements included leading a team that resulted in record DTC traffic and customer growth. Peterson's career also features leadership positions at InterContinental Hotels Group and Life Time Inc., where strategic direction and team management were pivotal. A long tenure at General Mills involved driving substantial portfolio growth across various brands. Educational qualifications include an MBA in Marketing and Finance from Northwestern University's Kellogg School of Management, alongside a Master of Engineering and a Bachelor's in Chemical Engineering from Cornell University and Northwestern University, respectively.