Tom Sullivan

Tom Sullivan is a seasoned marketing professional with extensive experience in leadership roles. As the CEO of Princeton Partners since March 1989, Tom has focused on transforming client performance through innovative and data-driven marketing strategies. Co-founding ActivityWorks in June 2009, Tom has contributed to enhancing children's learning by integrating fun physical activity with education. Early in Tom's career, experience as a Group Team Leader and Account Supervisor at MRM involved successful business development efforts, while tenure as a Senior Account Executive at Weightman Digital included market analysis and brand strategy implementation. Tom holds a Bachelor of Science degree in Business/Public Administration from The College of New Jersey, obtained in 1980.