Erica Martinez

Erica Martinez is a seasoned brand strategist with extensive experience in various leadership roles across multiple companies, currently serving as the Director of Brand Strategy at Princeton10, LLP since May 2024. Prior to that, Erica worked as a freelance strategist from August 2023 to May 2024 and held the position of Senior Vice President, Strategist at Harrison/Star from September 2022 to July 2023. Erica's impressive career also includes senior roles at BGB Group, Saatchi & Saatchi Wellness, McCann Healthcare, and Havas Tonic, showcasing a strong background in brand strategy and planning. Erica holds a BA in Italian Language and Literature and Art History from the University of Michigan, and is a graduate of Bronx High School of Science.