Casie Norum

Strategist, Content Marketing at Principal

Casie Norum (Tindell) is a seasoned marketing professional with a diverse background in content marketing and engagement. Currently serving as a Senior Associate in Content Marketing at Principal Financial Group since February 2023, Casie previously held the position of Marketing & Engagement Specialist at SHYFT Collective, where marketing efforts were led across multiple states. Prior experience includes roles as Studio Coordinator at ASK Studio, where marketing and community education were prioritized, and Membership Tech at the Iowa State Education Association, where management of member accounts was the focus. Early career experience includes customer service at Whole Foods Market and a marketing internship at Iowa State University Research Park. Casie holds a Bachelor's degree in Marketing from Iowa State University, earned in 2015.

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