Heather Taylor

Heather Taylor is an accomplished content marketing strategist with extensive experience in developing and executing targeted marketing strategies that enhance brand presence across multiple platforms. Currently serving as a Strategist in Content Marketing at Principal Financial Group since October 2025, Heather previously held the role of Senior Content Strategist at Equity Trust Company from July 2011 to October 2025, where responsibilities included writing and editing various content formats, collaborating with marketing partners, and leveraging generative AI for content creation. Heather's career also includes roles such as Senior Copywriter and Social Media Specialist at Sun Newspapers, Community Web Producer at WOIO/WUAB, and Editor at October Research Corporation, underscoring a strong background in journalism, content generation, and social media management. Heather holds a Bachelor of Arts degree in Communications from John Carroll University.