Sadie Koehler

Sadie Koehler is currently the Director of Brand and Creative at Principal Financial Group, where their responsibilities include overseeing the writing, design, and rollout of refreshed brand standards. With previous experience as an Art Director and Graphic Designer at various companies, Sadie has a strong background in ensuring brand consistency and implementing creative design solutions. Sadie holds a Bachelor of Fine Arts (BFA) in Graphic Design from Iowa State University and is currently pursuing a Professional Program in UX Design at UC Berkeley Extension.