Principle Business Enterprises, Inc.
Heike Reid has over 25 years of experience in executive roles within the sales, marketing, and business development fields. From 2016 to present, they serve as the Vice President of Business Development at Principle Business Enterprises, Inc., where they lead sales strategies and product development activities. Prior to this, Heike Reid was the EVP Sales and Marketing at Albaad USA Inc. from 2015 to 2016, overseeing sales and marketing functions and ensuring profitable growth. Heike also worked as the VP Sales and Marketing N.A. at Ontex International from 2012 to 2015, focusing on the U.S. business entry strategy. Earlier in their career, they held leadership roles at Irving Consumer Products, First Quality, Covidien (Formerly Tyco Healthcare Retail), and Paragon Trade Brands. Throughout their career, Heike Reid has demonstrated expertise in developing business strategies, managing sales teams, and driving profitable growth.
Heike Reid's education history includes studying Business Administration and Management, General at Ryerson University and York University. However, no information is provided regarding the specific start and end years for these educational pursuits.
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Principle Business Enterprises, Inc.
A family-owned business for over 60 years, Principle Business Enterprises, Inc. (PBE) designs, develops and manufactures high-performance incontinence care, footwear safety and specialty absorbent products from two locations in Northwest Ohio. PBE strives to create and maintain an exceptional work environment that supports the growth and development of our Associates. Our mission is to be a principle-centered business that uplifts, enlightens and enriches the lives of those we serve, so that they can live more abundantly. We prove this by innovating the highest-performance superabsorbent and safety products for use in hospitals, long-term and independent care facilities, clinics and in the home. • Tranquility® superabsorbent incontinence care products address concerns about skin breakdown, wound management, odor control and infections. • Pillow Paws® patient safety footwear addresses the risk of slips, falls and hygiene issues. • Gelok® International produces ultra-thin, superabsorbent cores, airlaids and materials offering solutions for a range of markets and applications. CORE COMPETENCIES Superabsorbent products, Incontinence care products, Safety footwear products, Engineered materials, Wound management To learn how PBE, its affiliated brands and partners can help elevate the quality of life for those you serve, please call 1-800-467-3224 or visit PrincipleBusinessEnterprises.com today.