Principle
Nicholas Griffin is the Managing Director of Principle Global's business in Africa, the Middle East, India, and Asia Pacific. With a background in design and marketing, Nicholas has held various executive positions in leading companies such as Fjord, Brand Union, and WilsonGriffin. Nicholas also founded NGA and worked as a Senior Designer at Seymour Powell. Nicholas holds a BA Hons in Three Dimensional Design from The Manchester Metropolitan University.
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Principle
We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in brand strategy, experience, design and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-five years, we have partnered with many of the world’s leading brands to drive change and build growth.