Maritza Arbaiza

Maritza (Mar) Arbaiza Ph.D. (c) is a seasoned professional with extensive experience in sustainability and innovation in education and business. Currently serving as the Prme Global Students LAC and Focal Point for Perú at Principles for Responsible Management Education (PRME) since November 2019, Mar is also the Director of Sustainability for LATAM at GAIA Business School, focusing on aligning strategic plans with social and environmental impact initiatives to support entrepreneurship in the region. Previously, Mar held several key roles at Universidad ESAN, including being a member of the ESAN Innovation Hub and leading the ECOESAN project to promote sustainable practices and support vulnerable populations in Peru. With a strong academic background, including a PhD candidate at La Salle BCN and multiple master's degrees in project management and business administration, Mar has contributed to various organizations such as Grupo Bimbo and Abbott, and has taught graduate courses in leadership, sustainability, and circular economy.