Prisa Radio S.L.
Rocio Echevarria Estivariz is a seasoned marketing and business development professional with extensive experience in the media industry. Currently serving as the Directora de Negocio en Prisa Audio and Directora de Negocio Digital en Prisa Radio, Rocio focuses on developing new revenue streams, establishing content distribution agreements, and enhancing digital monetization strategies. Previously, Rocio held various leadership roles, including Directora de Marketing Comercial at Prensa Ibérica and Gerente Desarrollo de Negocio Digital at Prisa Radio. Rocio's expertise encompasses strategic marketing, digital commercialization, and audience analytics, supported by a degree in Marketing from the Cámara de Comercio e Industria de Navegación de Bilbao.
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