Vlad Hoffman

Vlad Hoffman has extensive work experience in product design. Vlad is currently working as a Senior Product Designer at Prisma Labs, Inc., where they are responsible for developing the Lensa video editor. Vlad'srole involves designing the product through the end-to-end design process, aligning with stakeholders, and improving usability based on user research findings and usage metrics analysis.

Prior to their current position, Vlad worked at a stealth startup from 2021 to 2023 as a Senior Product Designer, where they launched digital products and focused on increasing daily active users and improving usability through the design process. Vlad also worked at Uber as a Product Designer II from 2019 to 2021, contributing to the end-to-end design process and driving design decisions through user research and usage metrics analysis.

Before Uber, Vlad was a Product Designer at Citi from 2018 to 2019, specifically for Citi Ventures. In this role, they hypothesized and validated ideas, conducted UX research, analyzed user behavior, designed interfaces, and presented solutions to the team. Prior to Citi, they worked as a UX/UI Designer at another stealth startup from 2015 to 2018.

Overall, Vlad's work experience showcases their expertise in product design, user research, and improving usability through the end-to-end design process, aligning with stakeholders, and analyzing user behavior.

Vlad Hoffman pursued a Bachelor's degree in UX Design at the Singapore University of Technology and Design (SUTD). No specific start or end year of this educational endeavor is provided.