Paul Ripart has extensive experience in digital marketing and programmatic advertising. Currently serving as Directeur Commercial Programmatique et Data at Prisma Media since September 2021, Paul manages a team of 20 individuals across digital sales and data advertising. Prior to this role, Paul held the position of Responsable marketing digital, data & programmatique at TF1 PUB, overseeing a €40M revenue portfolio and developing data and programmatic offerings. Earlier roles include Chef de projet digital régie publicitaire at Metronews, where Paul focused on digital advertising solutions, and Consultant Cross Médias at Médiamétrie, specializing in media studies and planning. Paul holds a Master 2 in Marketing from IAE Bordeaux and has a strong educational background from IAE Nice.