Private Brands Consortium
Christian Roy is currently working as Directeur des ventes at Private Brands Consortium since April 2023. Prior to this, Christian served as Sr Regional Sales Manager, Food Service & Alternate Channels at Bimbo Canada from April 2019. Their experience includes roles such as Customer Business Development Manager at Sobeys Quebec and Key Account Manager at Canada Bread Company, Ltd. Christian holds a Bachelor's degree in Marketing from Université du Québec à Chicoutimi.
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Private Brands Consortium
Based in Canada with strategic alliances and facilities around the World, PBC is a trusted supplier to many North American food and drug retailers and wholesale outlets with whom it has built a proven track record of reliability and flexibility. As a fully integrated innovator, PBC is often perceived as only one step removed from the manufacturing process. Much more than a distributor PBC works hand in hand with corporate buyers and brokerage firms to ensure wide availability and constant innovation. An in-house R&D department ensures that all its clients’ products are up to national brand standards with respect to taste, texture and content characteristics. Actively working with suppliers PBC focuses on unique and novel sourcing, matching suppliers with ideas and retailers with their customers. Never compromising on food safety and very much aware of the importance of consumer acceptance, we deal only with the best manufacturers, comply with government standards and ensure that all certifications are present so your customers can buy your brands with confidence.