Pro Shop is a media and commerce company connecting golf with mainstream culture. Founded in 2023 by veteran media executives Chad Mumm and Mark Olsen (Vox Media), Joe Purzycki (Puck), and David Miller (PGA TOUR), Pro Shop brings together world-class storytelling, premium content, and innovative commerce.

The company’s portfolio includes Pro Shop Studios, its entertainment division and the PGA TOUR’s preferred production partner in Hollywood, producing Netflix hits Full Swing and Happy Gilmore 2; Skratch, a leading digital media brand at the intersection of golf and culture; Sugarloaf Social Club, a bespoke golf commerce brand; and GolfWRX, the internet’s most trusted destination for golf news, gear reviews, and community.

Pro Shop has offices across Los Angeles, Ponte Vedra Beach, New York City, and Washington, DC.

Pro Shop

Joe Purzycki

Chad Mumm

This department is responsible for managing client relationships and ensuring their satisfaction with services provided.

Account Management

This department oversees the creation, editing, and management of written content.

Content Management

This department oversees the planning, execution, and delivery of projects related to production.

Production Management

This department focuses on driving revenue through strategic initiatives and business development across various market segments.

Commerce and Strategy

This department focuses on the creation, editing, and management of digital media content.

Content Production

This department oversees the creation, management, and quality assurance of editorial content.

Pro Shop

Org chart

Teams

Account Management

Content Management

Production Management

Commerce and Strategy

Content Production

Editorial Operations

Offices

Pro Shop

Org chart

Teams

Account Management

Content Management

Production Management

Commerce and Strategy

Content Production

Editorial Operations

Offices

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