Pro Sports Assembly
Christina L. is an accomplished professional with extensive experience in sports marketing and business development. Currently serving as Principal Consultant at Multimedia Marketing Consulting (M³C) since September 2011 and as a Founding Individual at Pro Sports Assembly since January 2020, Christina has also held significant leadership roles, including Chief Operating Officer at Oakland Roots Sports Club, where responsibility encompassed scaling operations and community engagement for a professional soccer club. Previous positions include Chief Marketing Officer at The Sage Group, Global Sponsorship lead at Endeavor|IMG, and Vice President of Business Development at ChikPea Inc. Christina’s expertise is further backed by a robust educational background, including a Doctoral candidacy in Clinical Psychology from California Southern University, an MA in Sports Business Management from the University of San Francisco, and a BSc in Sports Medicine/Pre-Med from Pepperdine University.
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Pro Sports Assembly
Established in 2019, Pro Sports Assembly (“PRO”) is the association for professional sports organizations and business leaders. PRO organizations future-proof the industry by equipping leaders across tenure, rank and discipline with the relationships and resources necessary to succeed. Members of PRO are inclusive and believe in the power of uniting as a force for good to create a strong, healthy, and fair future for the professional sports industry. MISSION: Unite leaders in professional sports to advance our industry. VISION: The professional sports industry thrives in a culture of accountability, responsibility and meritocracy. PURPOSE: Create a strong, healthy and fair professional sports ecosystem by equipping leaders at all levels with the relationships and resources necessary to succeed. The professional sports industry employs 150,000+ individuals across the US (driving valuations of 500B). This influential workforce contributes economic, cultural and political capital in meaningful ways, but historically it has faced existential threats operating as “billion-dollar lemonade stands.” To advance and reach its full potential, our industry must understand how the lack of inclusive collaboration on industry-wide issues such as leadership development and public policy creates unnecessary vulnerabilities. As the industry matures, modernizes, and integrates with other industries, systems and economies PRO relies on member-driven leadership to provide executives across sport, geography, tenures, ranks, and disciplines a forum to safeguard, strengthen and protect their organizations and the industry. If you work in pro sports, you want to work for a PRO organization. This means your team, league, union, or venue invests in inclusive talent development to make the business more resilient through practices that support a strong, healthy, and fair future for the pro sports industry. #MemberLed #MemberDriven