Proactiv Entertainment
Héctor Sánchez has a diverse work experience in various creative roles. Héctor started as a Creativo at Nocturns Teatre S.L in 2008 and worked there until 2010. Héctor then joined La publicidad creativa as a Co Creative Director in 2012. In 2011, they became Vice CEO at Nocturns Produccions, where they worked until 2015. From 2016 to 2016, they worked as a Sponsorship Assistant at Live Nation. Héctor later joined Sanchezz & Co as a Creative Producer in 2015 and worked there until 2018. Currently, they are employed as a Creative Director at Proactiv Entertainment since the beginning of 2019.
Héctor Sánchez completed a Master's degree in Live Entertainment - Live Nation from Universidad Europea from 2015 to 2016. In 2013, they studied Creative Content with a focus on Creativity at Universidad Nacional Autónoma de México.
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Proactiv Entertainment
Proactiv Entertainment is Spain’s leading producer and promoter of large-scale shows, international exhibitions and music concerts. Based in Barcelona, with offices in Madrid and Abu Dhabi, we are an independent company with over thirty years of experience in the entertainment industry. Our 3 main lines of business are the production and creation of live events, exhibitions and music concerts. For live shows we work with major brands with global recognition such as WWE LIVE, Disney On Ice, Disney Live!, Star Wars in Concert, Marvel Universe Live, Nitro Circus Live, Harlem Globetrotters or Monster Jam. We’ve proudly organized world-acclaimed exhibitions like Meet Vincent Van Gogh or The Art of the Brick. Furthermore, Proactiv has now produced and promoted Barça The Exhibition. When it comes to music, we produce concerts for top-tier artists, and we also offer the booking and management service for other promoters and labels. Internationally, thanks to our resounding success we have replicated our model in Spain in other regions around the world including South America, Asia or GCC.