Iris Keen is a Senior Analyst at Proactive Worldwide, with a career marked by significant experience in category analysis, industry reporting, and media management. Previously, Iris served as a Senior Category Associate at Wayfair, where responsibilities included improving brand performance through data analysis and optimizing customer experiences. Earlier experience includes roles as an Industry Analyst at IBISWorld, where high-quality industry reports were produced, and copy editing for industry research. Iris has also held positions in publication management and sports reporting, showcasing a strong foundation in communication and journalism with a Bachelor's Degree from Penn State University.
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