Jeff Bowlby Arm

Retired Chief Marketing Officer at ProAssurance

Jeff Bowlby, ARM has over 30 years of experience in the insurance industry. Jeff began their career at Federated Insurance as a Marketing Representative, where they trained in their management program and then worked as a field representative in Michigan, focusing on revenue production. In 1984, Bowlby joined Meadowbrook Insurance Group as a Senior Vice President. During their tenure, they generated revenue through new business sales, utilizing various risk transfer vehicles and overseeing large property, casualty, and workers compensation pools. In 1998, Bowlby joined ProAssurance as the Chief Marketing Officer, where they set the strategic direction for marketing and sales throughout the US. Jeff developed agency relationships to grow revenue and retain premium, while also overseeing the direct sales force and internal advertising and promotional activities. Bowlby retired from ProAssurance in May 2021, after serving as the Retired Chief Marketing Officer.

Jeff Bowlby, ARM obtained their Bachelor's degree in Marketing from Northern Michigan University from 1978 to 1981. Prior to this, they attended the University of Detroit Mercy in 1977 and 1978. However, no specific degree or field of study is mentioned for their time at the University of Detroit Mercy.

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Timeline

  • Retired Chief Marketing Officer

    May, 2021 - present

  • Chief Marketing Officer

    September, 1998

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