Darren Lupher

Darren Lupher is an experienced professional in the cycling and outdoor sports industry, serving as the Founder and Principal of NW Velo Sales since July 1992. Currently, Darren holds positions as an Outside Sales Representative for multiple companies including Cycles Devinci, Troy Lee Designs, Tifosi Optics, PROBAR LLC, and previously for Motonation, Ciclista-America, Vittoria Group, DeFeet International, and Fox Racing. With a career spanning over three decades, Darren has demonstrated a strong commitment to sales and business development within the cycling sector.