Probi
Alexia Wilhelmsson is an experienced marketing professional currently serving as the Marketing Manager Global B2C at Probi AB since May 2023, where responsibility includes leading brand initiatives primarily in the probiotics sector within the Nordic region. Previous roles at Probi AB included Marketing Manager EMEA B2B and Global B2C, as well as Nordic Marketing Manager B2C, focusing on brand awareness and engagement strategies. Prior to Probi, Alexia held various positions, including Product Manager at Pågen, Project Manager at Enterprise Europe Network in Sweden, Nordic Brand Manager at IDUN Minerals AB, Export Area Manager at IsaDora Cosmetics, and Associate at Business Sweden in London. Academic qualifications include an M.Sc. in Management of Growing Enterprises and a B.Sc. in International Marketing and French from the University of Gothenburg, along with international study experiences.
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Probi
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Probi is a world leader within probiotics- dedicated to probiotics only. Our vision is to contribute to healthier life by delivering effective and well-documented probiotics, with proven health benefits based on scientific research. Probi offers probiotic expertise and partnership all the way from R&D to finished products for companies within the consumer healthcare and food industry. Our GMP certified manufacturing facilities produce proven and effective probiotics in custom made formats with value-adding delivery technologies.