Mauricio Aguinaga Lira

Mauricio Aguinaga Lira is a seasoned professional with extensive experience in consumer markets and human resources across Latin America. Currently serving as Partner and Head of Consumer Markets at Proco Group since August 2023, Aguinaga Lira previously held the position of Principal at Page Executive from October 2021 to August 2023. Prior roles include Associate Manager and Manager at Michael Page, as well as Director de Empleabilidad at Universidad Tecnológica del Perú. Aguinaga Lira's leadership experience extends to roles at ManpowerGroup Paraguay and Pesquera Centinela, alongside founding positions within Un Techo para mi País in both Peru and Paraguay. Academic qualifications include a Master's Degree in Organizational Development and People Management from Universidad del Pacífico, a Specialist degree in Strategic Leadership from Universidad Adolfo Ibáñez, and a Bachelor's degree in Law from Pontificia Universidad Católica del Perú.