Addy Tan is a Senior Director of Design with over two decades of experience in the FMCG and creative industries, currently driving strategic brand growth and creative excellence. They have a strong background in building high-performing design teams and have successfully integrated creativity with business strategy to achieve significant revenue growth and market leadership for global brands. Tan has held leadership positions at Procter & Gamble, where they doubled team capacity and established an in-house design studio, and at Wieden + Kennedy, where they enhanced the design department for Nike. They are dedicated to mentoring emerging creative talent and fostering innovation within the industry. Tan's educational background includes a degree in Visual Communication from Temasek Polytechnic.
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