Amanda Burgbacher

Amanda Burgbacher is a seasoned professional with over 14 years of experience at Procter & Gamble, currently serving as a Consumer & Product Insights Senior Scientist for Personal Care. Amanda has led product design and innovation initiatives across various brands, including Native and Old Spice, by developing cross-functional learning plans and utilizing advanced DIY tools for consumer insights. Amanda's expertise encompasses qualitative and quantitative research to inform technical product development and optimize consumer acceptance. Prior experience includes internships at Procter & Gamble and Anheuser-Busch, focusing on product development and operational improvements. Amanda holds a Bachelor of Science in Chemistry from the University of Florida.