Anthony Smith is a Senior Director at Procter & Gamble, where they currently lead the Target Team for Baby, Beauty, and Digital. Previously, they served as a Business Development Executive at Games-Masters.com LTD, where they launched a pioneering 'Free to Play' game in Europe and developed a substantial user acquisition strategy. With extensive experience in eCommerce, Anthony held various roles at Procter & Gamble, including Senior Account Manager for the Asda Team and Global eCommerce Leader for Walmart International. They earned a BA (Hons) in History from the University of Southampton and a Master's in Management from the University of Warwick.
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