ChiaYing T. is an experienced marketing professional with a robust background in brand management and digital marketing across various industries. Currently serving as Senior Brand Manager for 宝僑家品 since March 2023, ChiaYing T. leads the Specialty Beauty brand efforts in Hong Kong and Taiwan, collaborating with cross-regional teams on business P&L and channel marketing strategies. Prior to this role, ChiaYing T. was a Digital Marketing Manager at 花旗, where successful campaigns increased digital acquisition in consumer banking. Additionally, experience includes strategic marketing planning at Amway, driving D2C digital transformation, and previous roles that focused on brand growth and communication at 通用磨坊股份有限公司 and 宝僑家品. ChiaYing T. holds a Bachelor of Business Administration degree from National Taiwan University.
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