Lauren Hicks is an accomplished marketing professional with extensive experience in brand management and digital strategy across multiple industries. Currently serving as Brand Director at Procter & Gamble since November 2018, Lauren has held various leadership roles focusing on digital demand creation, performance marketing, and eCommerce media strategy within the Fabric Care sector. Prior to Procter & Gamble, Lauren was Director of Digital Experience at Mattress Firm, where responsibilities included developing brand strategies and managing significant marketing budgets. Previous roles also include overseeing acquisition marketing at NRG Energy and account executive duties at Adcetera, culminating in a robust foundation in digital marketing and partnerships from tenure at Time Inc. and relevant internships. Education includes a Bachelor’s degree in Business Administration from The Ohio State University and recent completion of a certificate program from Harvard Business School Online.
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Procter & Gamble
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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.