Lauren Hicks

Lauren Hicks is an accomplished marketing professional with extensive experience in brand management and digital strategy across multiple industries. Currently serving as Brand Director at Procter & Gamble since November 2018, Lauren has held various leadership roles focusing on digital demand creation, performance marketing, and eCommerce media strategy within the Fabric Care sector. Prior to Procter & Gamble, Lauren was Director of Digital Experience at Mattress Firm, where responsibilities included developing brand strategies and managing significant marketing budgets. Previous roles also include overseeing acquisition marketing at NRG Energy and account executive duties at Adcetera, culminating in a robust foundation in digital marketing and partnerships from tenure at Time Inc. and relevant internships. Education includes a Bachelor’s degree in Business Administration from The Ohio State University and recent completion of a certificate program from Harvard Business School Online.