Peter Shao is a seasoned analytics and insights professional currently serving as the Consumer & Market Knowledge Director for Old Spice. Having previously been awarded the P&G CEO award, Peter has a strong background in consumer research and experiment design, along with extensive experience in various roles across prominent organizations, including Procter & Gamble, Amazon, and MIT Lincoln Laboratory. Peter holds an MBA specializing in Business Analytics and Marketing from Indiana University Kelley School of Business, as well as other degrees in International Business and Analytics. Recognized as an insightful data-driven decision maker, Peter is also a dedicated father.
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