R. Alexandra Keith

CEO – Beauty at Procter & Gamble

As the only female CEO of a top-10 beauty company, Alex leads one of the world’s most valuable beauty businesses, with a multi-billion-dollar portfolio of iconic brands like Pantene, Olay, Head & Shoulders, SK-II, Herbal Essences, Secret, Old Spice and Safeguard. A life-long brand builder, Alex is the architect of many memorable marketing campaigns and product innovations that have redefined businesses.

A degreed chemical engineer, Alex joined P&G in 1989 in manufacturing as a product supply manager, before moving into marketing six years later. These supply chain roots, combined with an innate creativity, have distinguished Alex as a visionary leader who continuously pushes the boundaries of innovation while still driving the focus and discipline necessary to achieve sustained results.

Responsible for sales, profit, selling, supply, innovation and communications for P&G’s global Beauty sector, Alex has a reputation as a game-changer who transforms categories and businesses. She led the reinvention of Old Spice; created Olay Complete moisturizer—a catalyst for daily use of facial sunscreen; created a new category; introduced women to a prescriptionlevel antiperspirant with the launch of Secret Clinical Strength; and spearheaded the award winning launches of Tide Pods and Downy Unstopables—which created new categories and revolutionized the modern laundry experience.

A contributor to, and advocate for, P&G’s #WeSeeEqual program since its inception, Alex has an obvious and effective passion for developing, leading, and working with diverse people and teams.

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Timeline

  • CEO – Beauty

    Current role

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