Selin Yenibahar

Brand Director at Procter & Gamble

Selin Yenibahar has amassed significant experience in brand management and strategy, currently serving as the Brand Director for Procter & Gamble's North America Skin Portfolio, overseeing innovation for brands such as Native and Mielle from July 2022 to July 2024. Previously, Selin led Charmin’s product innovation, go-to-market strategies, and creative development initiatives. Early career roles include serving as a Sr. Brand Manager for Charmin Ultra Strong and emceeing a TEDx event. Additional experience encompasses project coordination at Root Inc. and investment banking internships at JPMorgan Chase & Co. and Key Corporate & Commercial Bank. Selin holds a Bachelor of Science in Business Administration with a focus in Finance from The Ohio State University.

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Procter & Gamble

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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products  — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.