Vicky Francis is a seasoned insights leader currently engaged in Shopper Insights at Procter & Gamble. With 20 years of experience at P&G, they have held various roles, including Consumer Fundamental Insights Manager and Senior Manager in Shopper Insights, where they developed transformative strategies for beauty and personal care brands. Vicky's work has been recognized with numerous awards, including the Power of You Award and the Beauty Belief Award. Prior to joining P&G, Vicky contributed to consumer research at 84.51˚ and Kroger, where they led impactful research initiatives that enhanced customer engagement and loyalty.
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