Zeynep Kurt

Zeynep Kurt is an accomplished Brand Director at Procter & Gamble, with extensive experience in e-commerce and digital performance marketing. Since July 2016, Zeynep has held various senior roles, including leading brand transformations for Pantene and Herbal Essences, driving significant sales growth, and implementing innovative marketing strategies across multiple regions. Zeynep's achievements include increasing Amazon's value share for several brands from 10% to 25% within two years and facilitating P&G's media and digital marketing transformation through strong partnerships and new media models. Zeynep's educational background includes dual degrees in Industrial Engineering and Chemical Engineering from Yıldız Teknik Üniversitesi and an international experience at the University of Southern Denmark.