ProducePay
David Franco is an experienced professional in Revenue Operations and Salesforce consulting, currently serving as the Sr. Director of Revenue Operations at ProducePay since April 2023. Franco's previous roles include Rev Ops / Salesforce Consultant for a short tenure in early 2023, and a substantial period at Reali as Head of Business Systems and Sales Operations from March 2020 to September 2022. Prior to that, Franco held leadership positions at SellPoints, Taproot Foundation, Heaviside Wealth Management, and Gap Inc., demonstrating expertise in optimizing sales processes, managing business systems, and aligning revenue functions across various domains. Franco's career began in IT support and technical consulting, showcasing a strong foundation in technology and operations.
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ProducePay
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ProducePay is an Agriculture Fin-tech start-up with a focus on farmers who want to grow their business by offering tools that make their business more predictable, transparent and fair. Their technology gives farmers access to a trading marketplace, while their financing platform gives them access to capital. ProducePay has raised over $300MM+ in funding to help the multi-billion dollar Agriculture Industry. We work with fresh produce growers, distributors, and receivers across the globe.