João Baptista

Vice President New Markets at ProducePay

João Baptista has a diverse work experience spanning multiple industries and roles. João started their career as a Marketing & Operations Intern at Sport Lisboa e Benfica in 2010. In 2011, they interned as an Associate Consultant at Bain & Company. João then joined Bain & Company as an Associate Consultant in 2012, where they later became a Senior Associate Consultant. During their time at Bain & Company, João worked on various projects in private equity and tech, analyzing market dynamics, developing innovation strategies, and creating new internal capabilities for clients.

In 2015, João joined City Football Group as an Operations Development Executive, where they played a key role in redesigning commission schemes, assessing the Japanese Football League, negotiating contracts, and exploring opportunities in the E-Sports division.

From 2018 to 2020, João worked at Bain & Company again as a Consultant and Manager. João led sector screenings, conducted due diligence on hospitality assets, developed market entry strategies, designed executive governance forums, and managed teams for various clients in the private equity, consumer goods, and utilities sectors.

In 2020, João joined Kingfisher as a Commercial Manager, where they focused on revolutionizing the smartphone industry and improving affordability, simplicity, and customer experience. João later became the Director of Product and Vice President of New Business.

Currently, João is the Vice President Emerging Markets at ProducePay, a position they have held since 2023. The concise summary of João Baptista's work experience showcases their expertise in strategy, consulting, operations, and business development across multiple industries.

João Baptista completed their Bachelor of Science (B.S.) degree in Economics and Marketing from Boston College between the years 2008 and 2012. Later, in 2016-2017, they pursued a Master of Business Administration (MBA) degree at INSEAD. No specific field of study was mentioned for their MBA program.

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Timeline

  • Vice President New Markets

    July, 2023 - present

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