Batool Fatima

Batool Fatima is an Associate Product Management Consultant II at Product People since October 2024, focusing on Product Management services in Europe. Previously, Batool served as a Growth Product Manager at Daraz from September 2020 to April 2024, where responsibilities included managing product vision and roadmaps for user growth, specifically for Daraz Live and the Daraz Affiliates Program. Prior to that, Batool worked at JS Bank as a Regional Program Manager and Associate Product Manager, implementing Agile methodologies and leading automation initiatives. Batool began a career in digital banking and project management as a Management Trainee, developing financial platforms and dashboards. Early experience includes a Marketing Internship at EFU Life Assurance Ltd., where Batool focused on social media management and market research. Batool holds a Bachelor of Business Administration in Marketing from the Institute of Business Administration, earned in 2018.