Martina Tuškan Mendaš

Martina Tuškan Mendaš has extensive experience in performance and growth marketing, with a focus on digital advertising and social media strategies. Martina started their career at Digitalist as a Social and Content Strategist, where they developed and implemented social media marketing strategies for various clients. Martina then joined 404 agency as a Junior Performance Marketing Specialist, where they gained experience in cross-channel PPC marketing campaigns and campaign optimization. Martina later advanced to the role of Performance Marketing Specialist at the same company, where they designed, planned, and executed performance marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Google. Martina also developed audience segmentation and targeting strategies and set up remarketing lists. Martina then joined Infinum as a Growth Marketing Specialist, focusing on driving company growth through marketing strategies. Currently, they are working at Productive as a Performance Marketing Specialist, leveraging their expertise to drive marketing success. Martina's work experience demonstrates their proficiency in developing and implementing effective marketing strategies, optimizing campaigns, and delivering results for clients across various industries.

Martina Tuškan Mendaš has a Master's degree in Communication Sciences and a Master's degree in Croatology, both obtained from the University of Zagreb/Sveuciliste u Zagrebu. Martina completed their studies in these fields between 2009 and 2015. In terms of additional certifications, Martina has obtained several certifications from various institutions. Martina completed the App Radar Academy program offered by App Radar in August 2022, the Mixpanel Partner Certification from Mixpanel in March 2022, and the Intermediate Google Tag Manager certification from CXL in January 2022. Martina also obtained certifications in Google Analytics Audit, Google Analytics for Beginners, Google Tag Manager for Beginners, Intermediate Google Analytics, and LinkedIn advertising, all from CXL in 2021. Additionally, Martina holds the Cambridge First Certificate in English from Cambridge Assessment English, which they obtained in October 2009. Lastly, they are an Amplitude Certified Insights Expert, having achieved this certification from Amplitude in April 2021. Currently, Martina's education history includes their time at the University of Zagreb/Sveuciliste u Zagrebu, as well as the certifications they have obtained.