Daniel A.

Daniel A. has an extensive background in marketing and category management, currently holding the position of Jefe de Marketing Táctico at PF Alimentos since December 2019, where leadership of the tactical marketing team encompasses both trade marketing and category management. Previously, Daniel served as Jefe de Category Management at PF Alimentos, leading category management processes for major retailers such as Walmart and Cencosud. Daniel's experience includes roles at Supermercados Tottus as Jefe de Category Management, where annual plans for product categories were developed, and as Jefe de Business Intelligence Retail at RETAIL PRO, focusing on tailored solutions for clients. Prior positions include roles in trade marketing at CIAL Alimentos S.A. and category planning at Cencosud S.A., showcasing skills in space analysis and planogramming. Daniel holds a degree in Engineering from Universidad Diego Portales.