Amanda Smith

Amanda Smith is an accomplished brand design professional with extensive experience in the beauty, fitness, and hospitality industries. Currently serving as Brand Design Manager at the Professional Beauty Association since September 2020, Amanda previously held the position of Creative Director at Amanda Smith Creative and Gene Juarez Salons & Spas, where Amanda was instrumental in designing monthly campaigns across various platforms. Prior experience includes Creative Director roles at Mission Arms Group, where brand identities were created, and at ICON Health & Fitness, where Amanda managed print and packaging design for multiple national fitness brands. Additional experience includes brand design for Empire Restaurant Management and a Senior Graphic Designer role at Feist Publications/Yellowbook USA, focusing on marketing campaigns and ad design.