Professional Beauty Systems
Sheena Cunniffe is an accomplished professional with extensive experience in the beauty industry. Since March 2010, Sheena has held the position of Commercial Director at Professional Beauty Systems, having previously served as Commercial Manager. Additionally, from June 2015, Sheena has been the Commercial Director at Jerome Russell Ltd. As a Board Trustee for Glut1 Deficiency UK since February 2021, Sheena contributes to important charitable initiatives. Earlier career roles included Managing Director and Sales and Marketing Manager at Beauty Express from October 1999 to December 2009. Sheena's educational background includes studies at the University of Glasgow and the University of Strathclyde.
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Professional Beauty Systems
Founded in 1984, Professional Beauty Systems is a dynamic company specialising in research and development, manufacture and marketing of professional hair and beauty products. With an on-site laboratory and research facilities we continually strive to develop challenging and unique products. Our wealth of experience coupled with our skills of identifying niche markets allows us to tailor products to meet client requirements for specific target markets. We endeavor to capture end user imagination and create loyalty to both the product and the brand through innovation and quality. Professional Beauty Systems currently manufactures their own brands and private label products, distributing them to over 70 countries across 5 continents worldwide.