Linda Sherlock

Linda Sherlock is an accomplished financial services executive with extensive experience in strategic leadership and financial planning. Currently serving as the Executive Head at PPS since March 2019, Linda focuses on delivering comprehensive advice and solutions for professional members and their families. Prior to PPS, Linda held significant roles at Alexander Forbes from April 2011 to March 2019, including Managing Executive for Business and Distribution Enablement, where core competencies in retail strategy, financial well-being, and data analytics were developed. Additionally, Linda led the Financial Planning Consulting division, managing a diverse client base and ensuring best practices in financial planning. Linda holds both a CFP degree and a Post Graduate CFP from the University of the Free State and Blairgowrie, respectively.