Nick Shakinovsky

Nick Shakinovsky is a seasoned professional in content strategy and management, currently serving as the Chief Content Officer at the Professional Triathletes Organisation since February 2020. Previously, Nick held the position of Content Strategist at Gfinity Esports, where responsibilities included negotiating with international broadcasters to expand esports engagement. Nick's extensive experience at the Ultimate Fighting Championship spanned nearly a decade, culminating in the role of Director of Content for the EMEA region, where Nick contributed to record revenue growth and the launch of UFC Fight Pass. Prior to this, Nick was part of a foundational team at Cunning, managing key client accounts across various media campaigns. Nick holds a Bachelor's degree in International Retail and Spanish from the University of Brighton.